Triple H details generating buzz for Bray Wyatt’s WWE return with ‘The White Rabbit Project’



For several weeks, WWE was doing White Rabbit teases at events, including playing the song for the live crowd, small clues on television in backstage segments, airing QR codes with mystery images, and more.

This was done for Bray Wyatt’s WWE return at Extreme Rules. Wyatt returned to SmackDown this past Friday, where he cut a promo about the fans being there for him when he needed them the most.

Speaking to The Wrap, WWE’s head of creative Triple H gave some insight into the planning for Wyatt’s return with these teases that was done to send its fans down a literal rabbit hole of speculation.



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