Tennis

FILA Pickleball Launches into Strategic Partnership with the Professional Pickleball Association and Fromuth Racquet Sports – Tennis Connected


FILA Pickleball Joins PPA as Official Athletic Apparel and Footwear Supplier; the dink pickleball, powered by Fromuth, to Serve as Official Store

The Professional Pickleball Association (PPA) announced today that it has agreed to an expansive retail partnership with FILA Pickleball and Fromuth Racquet Sports and will welcome both organizations aboard the Pro Tour in 2021 as exclusive providers. FILA Pickleball will serve as the Official Athletic Apparel and Footwear Supplier of the PPA Tour, with Fromuth launching a new website, thedinkpickleball.com, to serve as the Official Store of the PPA. The three-way partnership further solidifies the PPA as the premier Tour for the world’s fastest growing sport by pairing the iconic FILA® brand and its offerings with the strategic vision and industry-leading reputation of Fromuth.

Photo courtesy of Fila

At the PPA, we believe that to “Play Where the Pros Play,” you should also play how the pros play, which includes using high-quality gear from a name you can trust. We are extremely excited to kick 2021 off with a bang by making it easier for pickleball fans to access all the best equipment and take their game to the next level. Don’t miss visiting the all-new Official Store of the PPA at each stop this year to enjoy the latest and greatest FILA and PPA offerings.

“As our sport has grown, we have had to grow and mature with it,” said Connor Pardoe, commissioner of the PPA. “With that comes the obligation to provide players and fans with a professional tour that operates at the highest level — right down to the lines that we paint, the referees we employ, and the sponsors that we collaborate with. We couldn’t be more proud to announce our latest partnership with both FILA and Fromuth, who we feel are the perfect choice for our association moving forward.”

As the Official Athletic Apparel and Footwear Supplier of the PPA Tour, FILA Pickleball will outfit staff, as well as offer special, co-branded PPA apparel and accessories throughout the 2021 season. FILA Pickleball’s line of pickleball-specific apparel and footwear, including the brand’s leading performance pickleball shoe, the Volley Zone, will now be available for purchase by the general public at PPA Tour events and through thedinkpickleball.com.

“The PPA and Fromuth Racquet Sports share our commitment to growing the sport of pickleball,” said Jennifer Estabrook, President of FILA North America. “Through this partnership, we see an incredible opportunity to expand our footprint in the sport, and bring our specially-designed product offerings to pickleball players of all ages, levels, and abilities across the country.”

Photo courtesy of Fila.

For more than 40 years, Fromuth has been the industry leader in wholesale racquet sports distribution. The team at Fromuth will lead all logistics for thedinkpickleball.com to ensure the Official Store of the PPA offers the latest pickleball gear, apparel and equipment.

“Operating The Dink Pickleball website to serve as the Official Store of the PPA is a great opportunity for us,” said Pat Shields, CEO of Fromuth Racquet Sports. “We are honored to be a part of the partnership with FILA and the PPA. For a company like ours that’s been committed to the racquet sports industry for more than 40 years, this represents a great new addition to our business model.”



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